Websites don’t get much traffic without being ranked high enough on the first page of every search engine. Your website may be interesting, but what’s the point if nobody gets to see it? So many other websites will bury it because they rank way higher than your website.
How can your website survive that?
The answer is: Professional SEO Services. Search engine optimization can get your website to rank among the first links on page one of every search engine, gaining your website more visitors and your business more clients. But how can you be sure that the SEO partner you choose really is an expert?
First, you must do some research. Make use of the search engine and learn about how SEO works in general. This won’t make you a professional in the SEO domain, but it will help you recognize an SEO Expert. They may not know the answers to all your questions, but they should also be honest about it. If they try to misinform you instead of admitting that they do not know the answer, then that is a red flag and you should ponder whether they really care about their clients or are just trying to make a quick buck.
What SEO strategies are available?
There are two types of SEO strategies: the white hat and the black hat. White hat SEO takes into account that search engines have set rules that all websites must follow. The main goal of a white hat SEO Specialist is to create SEO content that is relevant to the website while also ensuring that the text is comprehensible and original. They also do not employ the use of deceptive links. These are the safest SEO partners you can have, because they take into account your company’s reputation.
Beware the black hats! While the white hat SEO considers the long-term benefit for your website, the black hat SEO is tempting with its rapid results. Do not be fooled; fast results don’t always mean fair play. Search engines are constantly on the lookout for websites that do not respect the rules. They issue penalties to the websites found guilty of any of the following: use of junk text, use of famous, but irrelevant key words for the sake of website visibility, misinformation, use of doorway pages, invisible text and plagiarized content.
If you partner with a black hat, your business will likely suffer as it acquires a bad reputation. It will be seen as spam and click bait. As a consequence, after its 15 minutes of fame, your website will be buried right back under all those links, possibly not even reaching page 2 on the search results. This can cost your company even more to recover credibility, and the money wasted on black hat SEO strategies will likely be irrecoverable as well.
Where to find an SEO expert?
The most obvious answer is: the internet. Make use of the search engine and type “SEO expert for hire”. You will get plenty of relevant results. Alternatively, ask someone you know who owns a successful website, or ask on the forums. This way you are likely to find reputable SEO experts.
Learn about what SEO does, find a trustworthy SEO Specialist and think about the long-term benefit for your website instead of a quick but risky SEO solution. Rely on verified websites or good word of mouth to find white hats.
Dan Anton is an SEO Expert, Entrepreneur, Product Creator and Investor. He aims to teach novices about SEO, entrepreneurship and internet marketing.